Inexperience is a big
minus for the start up civil engineering contractors in Malawi since clients
want to engage experienced contractors only. However, come to think of it, all
experienced contractors were start ups at some stage. How did they penetrate
the market? This article tries to highlight some helpful tips.
Advertise
It’s important to
advertise your firm to general public or your targeted clientele. You can
achieve this by doing some of the following;
- Write
Letters of Introduction to your targeted clients with well designed
Letterhead
- Advertise
through Social Media
- Distribute
Company Brochures and Business Cards
- Write
in visible letters your Company Name on your Car
- Create
a website if resources are available
Network
In any business it is
important to connect with the old guards. This way you can learn some tricks of
doing certain things, or see the gaps in the industry and capitalize on them
Start as a
Sub-contractor
This is the way most
contractors start. You can negotiate with an experienced contractor who has for
instance a road surfacing project to subcontract your firm to construct drains.
Target Individual
Clients
You can target some
individual clients who might be interested in a contractor to do minor
construction works like access road, culvert, car park to their new house,
irrigation system for their farm etc
Do your first Project
Professionally
If you win your first
project please work to impress by ensuring quality work within agreed time
period.
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